The Rokh H&M collection heroes Rokh’s adaptable signatures, from double-layer trench coats to detachable-hem dresses, alongside flattering corset-style pieces and playful office-inspired bags and statement jewellery.
“Rokh is at the forefront of a new wave of Korean designers whose conceptual-yet-wearable clothes are captivating fashion right now. We’re proud to present a curated edit of designer Rok Hwang’s adaptable wardrobe classics, and we can’t wait to see how our customers wear them,” says Ann-Sofie Johansson, creative advisor and head of design womenswear at H&M.
H&M partners with Rokh, known for experimental designs by Korean designer Rok Hwang.
The collection, launching April 18, features adaptable pieces like trench coats, detachable-hem dresses, corset-style garments, and office-inspired accessories.
Ann-Sofie Johansson praises Rokh’s impact on fashion, while Rok Hwang looks forward to sharing the vision with audience.
Rokh designs have a classic appearance with a radical construction for a timeless approach to design. I’m very excited to share our vision with more customers around the world thanks to this milestone collection with H&M,” says Rok Hwang, creative director at Rokh.
Note: The content of this press release has not been edited by Fibre2Fashion staff.
Fibre2Fashion News Desk (RM)
