Strategically placed within the premier shopping destination — which attracts approximately one million visitors each month — the New Delhi store is poised to become a standout destination for denim enthusiasts and fashion-forward shoppers.
Levi Strauss & Co has opened its largest Asian store in New Delhi, spanning 9,150 square feet.
It’s the brand’s largest mall store globally and features a contemporary design, extensive apparel range, and personalised services like a Levi’s Tailor Shop.
This flagship store will be a key destination for denim enthusiasts, highlighting the company’s expand in India.
Following the Levi’s Icon store concept, every aspect of the store exudes a contemporary allure synonymous with Levi’s iconic style, featuring a spacious layout, diverse product offerings and enhanced services.
Consumers are greeted by a three-dimensional façade with a broken ombre effect at the entrance that opens up to eye-catching indigo ceilings, indigo ombre pillars and bespoke elements, like LED displays with visual animations. The store includes a comprehensive assortment of men’s and women’s apparel, featuring everything from iconic Levi’s fits like the classic 501 jean to trend-focused offerings. These include a new range of women’s fits complemented by an array of tops to complete our denim lifestyle offering, as well as a men’s advanced stretch denim collection for all-day comfort alongside an expanded range of loose jeans and versatile tops. There is also a Levi’s Tailor Shop on site, providing enhanced personalization services like custom embroidery and distressing so that fans can create unique, personalized products tailored to their preferences.
The Pacific Mall store demonstrates LS&Co.’s commitment to the Indian market, adding to its fleet of owned-and-operated stores across the country and reaffirming the company’s commitment to providing best-in-class experiences to fans.
“As we continue to expand our footprint in India, this opening underscores Levi Strauss & Co.’s commitment to a direct-to-consumer approach complemented by elevated shopping experiences for consumers at our stores,” said Hiren Gor, LS&Co.’s general manager of South Asia. “With the expanded floor space, fashion seekers and style curators alike visiting our Pacific Mall store can also expect to find a wide assortment of products to achieve their desired top-to-bottom denim lifestyle looks.”
Note: The content of this press release has not been edited by Fibre2Fashion staff.
Fibre2Fashion News Desk (RM)
