Role Model Had to Convince Label to Trust ‘Chuck Timely’ Album Vision

Role Model is sticking to his guns.

Ahead of the release of his new album Chuck Timely & The Hourglass on Friday, the singer/songwriter revealed that after the breakout success of “Sally, When the Wine Runs Out,” his label encouraged him to capitalize on the viral moment by working with established producers. Instead, he trusted his gut to collaborate with Mason Stoops and Taylor Mackall, who have worked with fellow musician Lizzy McAlpine, to assist in bringing Chuck Timely to life.

Speaking with Apple Music‘s Zane Lowe, Role Model (real name Tucker Pillsbury) recalled that after “Sally” gained traction, “My label was like, ‘You want the big dogs. This is your chance to have those huge producers in the room.’” But the singer said he “had to fight it for a little bit” before convincing them to let him work with Stoops and Mackall, who had previously contributed as session musicians on his 2024 album Kansas Anymore.

“I got to trust my gut this time,” he said, explaining that he believed the pair had an untapped talent for producing pop music. “I’m glad I did because those two boys and everyone else that helped on the record did it perfectly.”

Pillsbury also spills about the album’s songwriting process, saying that instead of having fully formed songs ready in the studio, he confessed that many sessions began with Stoops and Mackall just jamming together until ideas came about. The album’s standout track “Good Thing,” for example, came together in roughly an hour after the musicians started playing without a plan.

“I didn’t even have a prompt or anything,” he said. “They literally just started playing, and then we were like, ‘Wait, this has kind of got like a Willie [Nelson] vibe to it.’”

The musician thought back to the feeling of finishing that impromptu session. He stated that listening to that track for the first time felt like listening to a cover, not a record of his own, though he loved it.

“That [emotion] felt really good. I streamed the sh– out of that song and it’s not even out yet,” Pillsbury admits.

Chuck Timely & The Hourglass is set to release on Aug. 7 and includes the previously released single “High Hopes 3000,” which hit No. 94 on the Billboard Hot 100.

Watch the Apple Music’s interview below.