Taylor Swift Spent Eras Tour Money on Music Masters

And achieving her wildest dreams wasn’t Taylor’s only good karma in 2025. Not only did the Eras Tour lead her to be able to buy her masters, it also led her to another monumental moment: getting engaged to Travis Kelce in August, two years after their love story began in 2023 when he publicly announced his disappointment in not meeting her on her Kansas City tour stop.

“Getting engaged to the love of my life, getting all my music back,” she continued telling host Stephen Colbert, “those were two things that just never could have happened. It wasn’t like, ‘Oh, it’s just a matter of time.’ Both those things could have just never arrived in my life. And I’m so grateful for both of those things happening.”

And the Eras Tour wasn’t just life-changing for Taylor—it was for her fans, too. From the friendship bracelets to the “post-concert amnesia” or “joy blackouts” Taylor mentioned hearing of, the tour made an impact that even the Grammy winner didn’t expect.

“We were seeing all this insane demand for the tour, but I just kind of chocked it up to like, I’ve put out like five albums, I haven’t gotten to tour any of them, there’s just built up demand,” Taylor explained. “I didn’t realize it was going to be this until you started hearing about people’s experiences at the show.”