‘Taylor Swift Announcement’ Trends Again Amid Reputation (Taylor’s Version) Hype

The wait for another Taylor Swift announcement has officially begun. Swift’s highly anticipated re-recording of Reputation inches closer to the release date, as fans received their first substantial teaser on May 20.

The Grammy winner revealed the full version of “Look What You Made Me Do (Taylor’s Version)” in the latest episode of “The Handmaid’s Tale,” confirming mounting speculation about the album’s imminent release.

Why is ‘Taylor Swift announcement’ trending again?

Swifties strongly believe that a Taylor Swift announcement is coming soon, perhaps at the 2025 AMAs. The record-making singer has been hinting at the anticipated drop of Reputation (Taylor’s Version) for a while.

The acclaimed hitmaker sported a serpentine necklace and red lips at the iHeartRadio Awards 2025 acceptance speech in a video. Fans who are familiar with Swift’s visual clues noted that Reputation has been associated with snakes since its original release in 2017.

On top of that, T-Swizzle has released the full version of “Look What You Made Me Do (Taylor’s Version)” in the latest episode of The Handmaid’s Tale. Previously, a snippet of the song was featured in Prime Video’s Wilderness trailer.

While Swift has remained tight-lipped about the release schedule of her re-recordings, she discussed Reputation’s overall theme in an interview with Time. The “Delicate” hitmaker gushed that the “vault tracks” of the album would be “fire.”

Befitting the theme of the original Reputation, Swift described the re-recording as the “goth-punk moment of female rage at being gaslit by an entire social structure.” The singer also joked about how fans associate “sick snakes and strobe lights” with Reputation.

Meanwhile, fans are sharing their excitement over the imminent release of Reputation TV on social media. A fan wrote on X (formerly Twitter), “Taylor Swift sounds fantastic on the Look What You Made Me Do (Taylor’s Version) snippet. I hope she releases LWYMMD TV soon. But Reputation TV might finally see the day of light.”

A second fan chimed in with the same emotion, commenting, “A “Reputation (Taylor’s Version)” announcement seems likely at the AMAs. Six days out, “Look What You Made Me Do (TV)” appears in The Handmaid’s Tale, and Swift’s official website subtly spells out “AMAs”—strong hints pointing to a reveal.”