US’ Wolverine & Metallica Scholars launch limited-edition collection

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    US’ Wolverine has joined hands with Metallica’s major workforce education nonprofit, Metallica Scholars, for the third consecutive year, in celebration of Giving Tuesday to launch a limited-edition collection that will fund trade education programmes for the next generation of skilled workers. This collection features a new co-branded shirt-jacket, graphic tee, hooded sweatshirt, and knit beanie.

    Wolverine x Metallica Scholars collection will also feature the return of the Wolverine x Metallica Scholars Hellcat UltraSpring work boot in soft toe and safety toe.

    US’ Wolverine has joined hands with Metallica’s workforce education nonprofit, Metallica Scholars, in celebration of Giving Tuesday, to launch a limited-edition collection that will fund trade education programmes for the next generation of skilled workers. This collection features a co-branded shirt-jacket, graphic tee, hooded sweatshirt, and knit beanie.

    This launch introduces collectible artwork from Brandon Heart, the talent behind the Metallica artwork showcased to benefit All Within My Hands, Metallica’s foundation, in previous projects, Wolverine said in a press release.

    Wolverine is donating 50 per cent of sales from this limited-edition collection to Metallica Scholars to help more people forge their own paths in the skilled trades. In-kind donations of pairs of work boots and apparel will also be provided to Metallica Scholars. Since the inception of the partnership, Wolverine has donated over $500,000 in financial and in-kind contributions to the Metallica Scholars programme.

    “Since the establishment of Project Bootstrap in 2014, Wolverine has worked to bolster and inspire the next generation of the American workforce,” said Scott Schoessel, Wolverine VP of global marketing. “We value our partnership with All Within My Hands immensely because, together, we are able to work towards our unified goal of bringing awareness to all the great opportunities that exist within the skilled trades — like being one of the talented rig-builders, electricians, and set-builders that make up the road crew for a touring rock band.”

    “The Metallica Scholars Initiative enables students of all ages to embrace workforce education and learn a new trade or upskill to diversify their knowledge base,” said Peter Delgrosso, executive director of All Within My Hands.

    Fibre2Fashion News Desk (DP)


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