Tommy Hilfiger, which is owned by PVH Corp, will return to the official New York Fashion Week (NYFW) schedule to present the Tommy Hilfiger Fall Winter 2024 collection – A New York Moment – on February 9, 2024.
Tommy Hilfiger, under PVH Corp, rejoins New York Fashion Week on February 9, 2024, presenting the Fall Winter 2024 collection, ‘A New York Moment’.
Embracing an NYC-inspired theme, the show reflects modern American cool with a Tommy twist.
Hilfiger’s return to the official schedule marks a celebration of his roots and the brand’s preppy elegance.
At NYFW, Tommy Hilfiger will debut his men’s and women’s collection. Wrapped in an NYC-inspired red, white and blue spirit, the show will represent a modern-day expression of classic American cool through the eyes of the ultimate American dreamer.
“New York City taught me to dream big,” said Tommy Hilfiger. “As a young designer it was the birthplace of my vision. The pulse of the city, its culture of confidence and openness, has fuelled the brand since the very beginning. I’m excited to translate this feeling onto the runway with a signature Tommy twist that’s become our calling card through the decades.”
A return to home turf in more ways than one, the show will re-explore the streamlined elegance of the brand’s original preppy roots, as well as redefining the fashion week experience. The runway show will feature the Tommy Hilfiger Fall Winter 2024 collection as the brand’s approach to ‘See Now, Buy Now’ will shift focus towards its cultural partnerships and seasonal campaigns.
“Tommy Hilfiger is one of the great American dreamers,” said Steven Kolb, CEO of the CFDA. “His unique vision and enduring impact on the fashion industry have paved the way for many. It’s a fitting celebration of American design, and I’m honoured to witness the continued contributions of such an influential figure in our industry.”