Sweden’s H&M Move partners with Raye for activewear collection

    Date:

    H&M Move’s latest activewear collection is set to make its global debut on January 11. This launch marks the unveiling of an exclusive partnership with musician Raye, who’ll be sharing the spotlight with sports legend Zlatan Ibrahimovic.

    The activewear is boldly designed with body-enhancing cutlines and crafted from fabric with H&M Move’s moisture-wicking DryMove and extra-supportive ShapeMove technologies. It is further elevated by a vibrant glam look aligned with Raye’s renowned fashion aesthetics, the company said in a media release.

    H&M Move’s latest activewear collection, launching globally on January 11, features an exclusive partnership with musician Raye and sports legend Zlatan Ibrahimovic.
    Raye expressed excitement about the collaboration, emphasising the empowering nature of movement.
    The collection aims to inspire people worldwide through engaging and empowering activewear.

    “When H&M Move reached out about this partnership, I felt excited, honoured, and moved. I thought about how important movement has been in my life, and how everybody needs those endorphins and that physical confidence. It’s empowering to own the way you move,” said Raye.

    “I’m delighted that H&M Move can inspire people around the globe in engaging ways through partnerships with world-leading artists like Raye. Music is deeply connected with movement; however you move,” said Henrik Kroon, newly appointed general manager at H&M Move.

    Fibre2Fashion News Desk (RR)




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