These openings, which are the retailer’s last two of 2023, will bring Primark to 436 stores globally and to 24 stores in the US spread across 8 states – key to the brand’s growth strategy to reach 60 stores in the US by 2026. Including the upcoming openings, Primark will have opened eight stores in the US alone in 2023, including expanding its presence in New York State and entering new markets including the DMV with its Arundel Mills store opening and now Charlotte, North Carolina. The brand has exciting plans in the year to come as it sets its sights on expansion into the southern US, the company said in a press release.
“Primark has been in the US since we opened in Boston in 2015, but when I look back at the past year, I’m incredibly proud of the exponential growth we’ve achieved,” said Kevin Tulip, president of Primark US. “This was never about opening as many stores as quickly as possible, it was about opening in the right locations, with the right store layout and product offering, for the communities we are entering. We learned a lot in those early years about what sparks ‘Primania’ for US shoppers and we are finding that our value pricing across women’s, men’s, kids, home, and gifts, have kept American families coming back to us time and time again.”
Primark is set to open new stores in Lake Grove, New York, on November 9, and Charlotte, North Carolina, on November 16.
These two additions will bring the total global store count to 436, with 24 in the US. Primark aims to reach 60 US stores by 2026.
The strategy focuses on opening in the right locations with a range of products to suit local communities.
There is something for everyone at Primark, and those gearing up for the winter holidays can find gifts for the whole family, including outerwear, beauty, and much more. Holiday shoppers can also expect some of the fun collaborations that the brand is known for globally, including Disney, NBA and Netflix licensed products.
Fibre2Fashion News Desk (RR)