Lakme Fashion Week X FDCI to begin from March 13 in Mumbai


    House of Lakme, the Fashion Design Council of India and Reliance Brands (RBL) have announced the schedule and dates for the upcoming season of the Lakme Fashion Week which will take place from March 13-17 at the Jio World Convention Centre. The platform is set to redefine the essence of Indian fashion and weave together narratives of fashion, beauty, modernity, and individual expression. As the platform raises the curtains on its upcoming 49th edition, audiences across India will embark on a journey of sartorial splendour where a roster of marquee designers will be taking centre-stage.

    Having shaped India’s beauty landscape for women, since its inception in 1952, the House of Lakme continues to be a voice for showstoppers on and off the runway, pioneering beauty, and fashion as markers of self-expression. With this season of Lakme Fashion Week x FDCI, as always, the House of Lakme will present an innovation via an immersive experience.

    Lakme Fashion Week x FDCI, scheduled from March 13 at the Jio World Convention Centre, promises to redefine Indian fashion with narratives of beauty, modernity, and self-expression.
    The event will feature GenNext shows, trend magazines, and showcases by marquee designers.
    FDCI will highlight ‘Made in India’ handlooms and has collaborated with Pearl Academy.

    Day 1 will open with the INIFD presents GenNext show, followed by the premier of a Fashion x Beauty Trend Magazine-LFW Edition. This trend magazine presented by Lakme, will showcase the 2024/25 global trends across fashion, beauty, design, and lifestyle. Lakme Fashion Week x FDCI will culminate with the House of Lakme Grand Finale on 17 March that will entail the showcase of an award-winning couturier’s new collection.

    With more than 400 members, the FDCI was established with the primary goal of spreading the fashion industry – based on the foundation of supporting, fostering, and showcasing the nation’s finest fashion and creative talent. As handlooms take centre stage in a nation whose history is steeped in the flavours of indigenous crafts, FDCI remains loyal to its promise to promote the ‘Made in India’ badge. The FDCI Stockroom will also help attendees gain direct access to collections off the ramp and interact with designers on-ground. This season, FDCI will be hosting three showcases, one is FDCI presents ‘Measure’ featuring an international designer, the other is GQ X FDCI Men’s Edit featuring designers Countrymade, Jaywalking and Rishta by Arjun Saluja. In addition, FDCI will be collaborating with Pearl Academy for ‘First Cut’.

    Reliance Brands, which operates Lakme Fashion Week x FDCI, is a prominent player in India’s luxury and fashion industries. The organisation places a lot of emphasis on nurturing the nation’s young designers and fashion talent as well as creating sustainable narratives through initiatives like INIFD presents GenNext and R|Elan presents the Circular Design Challenge. The Circular Design Challenge, which was first launched in India in collaboration with R|Elan and the UN, has now expanded globally, and winner Anish Malpani of ‘Without’ will be showcasing his talent to the world this season. One can also witness the fusion of heritage and contemporary elegance as JJ Valaya unveils his latest collection, JJV Kapurthala, at the R|Elan showcase during Lakme Fashion Week x FDCI.

    Lakme Fashion Week x FDCI has always been one of the most awaited and celebrated fashion shows in the country. All showcases will continue to be live streamed across the platform’s OTT partners JioCinema and JioTV, while the Lakme showcases and initiatives will also be streamed on Lakme’s social media handles. The event is also taken live on the LFW and FDCI social media channels to reach the widespread Indian and global fashion audience, House of Lakme said in a press release.

    “We are delighted to announce the forthcoming edition of Lakme Fashion Week in partnership with FDCI, India’s largest and official Fashion X Beauty event. Unparalleled design talent and artists will converge across every facet of the five days of fashion, as this season plays centre stage to the latest innovations, technologies, and trends in fashion & beauty. The House of Lakme will debut a collection that is modern, trendsetting and has a high-performance approach to beauty, against the Lakme Fashion Week X FDCI finale runway show helmed by a globally celebrated Indian designer,” Sunanda Khaitan, vice president, Lakme, said.

    “We are thrilled to announce our return to Mumbai for the upcoming Lakme Fashion Week in partnership with FDCI. This season we are all set to bring forth the best in design talent to the runway. Our goal is to develop an environment that provides a platform for seasoned and up and coming designers to showcase their talent to the industry whilst also nurturing a newer crop of designers through our talent discovery initiatives. We are eagerly looking forward to this season and are confident that it will bolster the Indian fashion industry to new heights,” Sunil Sethi, chairman, FDCI, said.

    “We return with an electrifying agenda, set to celebrate exceptional design talent from India and beyond, featuring a selection of influential and visionary creators. We are also grateful for the continued support of our esteemed brand partners and are eager to welcome the new collaborators joining us on this thrilling journey. Our anticipation is high as we aim to transform the event into a vibrant hub of ideas encompassing design, innovation, and sustainability in the upcoming season in Mumbai,” Jaspreet Chandok, group vice president, Reliance Brands, said.

    Fibre2Fashion News Desk (RR)

    Originally Posted Here

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