Jewelry Brands Cash In on the Instagram Bling-a-Thon

    Date:

    On May 11, a series of photos were posted to Instagram capturing a marriage proposal that looked as though it could’ve been staged for a recent episode of “Emily in Paris.” Mais non, it was real: With the Eiffel Tower in the background, Wylie DuFresne presented his well-manicured now-fianceé Tatiana Schermick with a custom engagement ring featuring an emerald-cut solitaire on a thin, yellow-gold band.

    To date, the post has garnered more than 12,500 likes; a handful are from people who know the couple, but most are from complete strangers who comprise New York-based fine jewelry brand Ring Concierge’s 547,000-strong following.



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