Rohitash Notani, an IED Milan alum, blends conventional masculinity with feminine sensuality in ‘Anima & Animus’, featuring high-end embroideries and workwear fabrics. Charmee Ambavat, a NIFT Mumbai graduate, draws inspiration from African tribes in ‘Indigene’, showcasing versatile designs. Shimona Agrawal, a NIFT Gandhinagar alum, emphasises sustainability in ‘Re-imagined for the Modern Soul’, crafted from handwoven Banarasi silk. Kriti Greta Singhee, with degrees from NIFT Kolkata and Istituto Marangoni, explores geometric patterns in ‘Third Space-Sustainable Future’ using organic hand-woven silks and Bengal cotton silks.
The announcement is in line with Lakme Fashion Week x FDCI’S continuing efforts to propel emerging talents onto both national and global stages. Serving as the industry’s coveted platform, GenNext has played a crucial role in identifying and nurturing over 250 designers, including notable names including Rahul Mishra, Kunal Rawal, Masaba Gupta, Ruchika Sachdeva and Ujjawal Dubey among others, who have become paragons of excellence not only in India but also internationally.
In a celebration of creativity and innovation, the 37th edition of GenNext, a pivotal talent discovery program hosted by Lakmé Fashion Week in partnership with FDCI and INIFD, has unveiled its latest batch of four exceptional winning designers.
Rohitash Notani, Charmee Ambavat, Kriti Greta Singhee, and Shimona Agrawal have emerged as winners.
Renowned for its commitment to fostering emerging talent, GenNext offers designers invaluable opportunities to refine their skills, providing a gateway for them to claim their well-deserved spotlight in the dynamic world of fashion. As the 37th edition heralds a new chapter, these four talented individuals are poised to make a lasting impact with their winning collections, contributing to the ever-evolving narrative of the Indian fashion landscape, INIFD said in a press release.
Like every season, entries were welcomed for the GenNext programme across India. The shortlisted designers showcased their collections to a distinguished jury comprising Sunanda Khaitan, vice president, Lakme; Sabina Chopra, GenNext mentor; Rochelle Pinto, head of editorial content, Vogue India; Tina Tahiliani Parikh, executive director, Ensemble; Kunal Rawal, renowned Indian fashion designer and Jaspreet Chandok, group vice president, Reliance Brands Ltd.
“Embracing the future of fashion begins with the creative minds we discover and foster through the GenNext programme at Lakme Fashion Week X FDCI. At Lakme, we are constantly in search of what’s the next big conversation in beauty and fashion, and this season’s GenNext designers represent not only the resilience and creativity of a new era but also our commitment towards identifying, nurturing, and empowering young talent who will sculpt the future of global fashion. We are thrilled to spotlight the GenNext winners as they unfold their creativity, in line with Lakme’s vision as a fashion forward beauty brand with product lines and collection themes bringing forth a blend of fresh perspectives and avant-garde styles,” Sunanda Khaitan, vice president, Lakme, said.
“It brings us immense joy to witness the continued success of our GenNext programme, which has consistently nurtured remarkable young talent. For over a decade, the programme has played a pivotal role in introducing exceptional designers, many of whom have left a lasting impression on the Indian and global fashion industry. As we welcome the winners of the 37th batch of GenNext designers, we wish for their continued growth and impact on the fashion industry,” Jaspreet Chandok, group vice president, Reliance Brands, said.
Fibre2Fashion News Desk (RR)