Photography Courtesy of L’Oréal Paris
Plus, the must-haves she won’t leave home without.
Date February 1, 2022
R&B singer H.E.R. has been racking up accolades. Last year alone, she snagged two Grammys, including for Song of the Year (she already has several nominations for 2022) and an Academy Award for Best Original Song for “Fight for You,” featured in Judas and the Black Messiah. It feels like the California native is just getting started and the sky is surely the limit. Along with her signature shades, her luscious curly hair is instantly recognizable, so it comes as no surprise that H.E.R was recently announced as the latest spokesperson for L’Oréal Paris’s Dream Lengths Curl range.
Photography Courtesy of L’Oréal Paris
We asked H.E.R. how she manages to keep her hair at its best (especially now that she’s a beauty ambassador) and the keys to curly girl appreciation.
How does it feel to be the face of a major beauty brand, and how did you celebrate?
I’m so excited! I can’t believe that I’m working with this brand that I’ve grown up with that actually contributed to my love of beauty. It is surreal. I didn’t really have a proper celebration. Honestly, things like this are all about having moments of deep gratitude. They make me want to go harder in everything I do.
What are some lessons you’ve learned on your curly hair journey?
I’ve learned a lot. My mom didn’t really know how to take care of my hair when I was little but she used to have fun styling it. She taught me how versatile my hair can be! Trims are important. I also don’t wash my curls everyday because it’s too drying, and most importantly, patience is key!
How have you dealt with any negativity or bad feelings about your hair?
I’ve definitely taken my curls for granted. Society has looked down upon big hair. Often, women have been made to feel like curly hair can’t be professional or “appropriate.” So, we’ve felt obligated to straighten it. Thankfully, now, we are appreciating our big, fluffy curls and we still have the option to straighten it if we want to and just have fun with it.
How do you care for your hair while you sleep?
I always try to wear a bonnet or put it in a pineapple bun.
Photography Courtesy of L’Oréal Paris
What are some beauty staples you make sure to always have with you on the road?
I absolutely need a great brush, bobby pins and the Dream Lengths Super Curls Mousse.
How does your hair play into your public persona?
My big curls give me so much confidence when I perform. I love how I can play with my hair on stage and how bouncy it is.
Are there any looks you’d love to try with your hair that you haven’t yet?
I want to try a short look, but admittedly I may not do that any time soon!
