GQ India, FDCI collaborate for Men’s Edit at Lakme Fashion Week


    With an aim to spotlight India’s dynamic menswear universe, GQ India and the Fashion Design Council of India (FDCI) have combined forces to produce a unique showcase at the Lakme Fashion Week (LFW) beginning from March 13. The GQ x FDCI Men’s Edit is scheduled to be hosted on the last day of the five-day fashion event. The showcase will feature new, highly curated collections from Jaywalking, Countrymade, and Rishta by Arjun Saluja.

    Three labels – Jaywalking, Countrymade and Rishta by Arjun Saluja – each with a distinct style and voice within the context of Indian menswear, will present collections in a specially-curated combined show.

    GQ India and the Fashion Design Council of India (FDCI) collaborate for the GQ x FDCI Men’s Edit at LFW, featuring collections from Jaywalking, Countrymade, Rishta by Arjun Saluja.
    Jaywalking, known for streetwear, returns after five years; Countrymade merges military themes with Indian crafts; and Rishta by Arjun Saluja explores deconstructed silhouettes.

    Jaywalking, a homegrown label that is considered as one of the foremost streetwear brands to kick start the cultural movement of hype in India, is helmed by 30-year-old Jay Jajal. Founded in 2019, this will be the Mumbai-based founder’s first showcase in five years.

    Countrymade first made a splash in 2019 when the founder and designer Sushant Abrol showcased his debut collection at FDCI India Fashion Week, under the young gun’s category. With thought provoking narratives around the military, it takes a contemporary approach to design while preserving the artisanal strength of the Indian crafts.

    Rishta by Arjun Saluja is synonymous with deconstructed silhouettes that explore new shapes and forms.Saluja, being a master of unconventional narratives in fashion, is making a much-anticipated return to the runway after almost six years, the company said in a press release.

    “The interest in men’s fashion is exploding, and this show reflects the dynamism, texture and variation in the menswear universe across the country,” said Che Kurrien, GQ India’s head of editorial content.

    “Witness the revival of men’s fashion with the GQ xFDCI Men’sEdit show that encapsulates the vibrant interplay of textures, colours, and styles which shape the ever-changing landscape of modern menswear,” chairman, FDCI, Sunil Sethi, said.

    Fibre2Fashion News Desk (RR)

    Originally Posted Here

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