Germany’s Puma & Mercedes-AMG Motorsport launch AMG Giant collection


    Global sports company Puma together with Mercedes-AMG Motorsport have joined forces to unveil their latest collaboration, the ‘AMG Giant’ collection for Autumn/Winter 2023.

    The ‘AMG Giant’ collection draws inspiration from the iconic Mercedes-AMG GT Track Series and its commanding presence on the road. This collection exudes boldness and confidence, pushing boundaries with its design elements and distinctive colour blocking, the company said in a press release.

    The line boasts a range of apparel, accessories and footwear that exemplify the seamless integration of power, perfection, and passion. The apparel line features dynamic colour combinations, with eye-catching patterns and contrasting shades that reflect the vibrant energy of the car. 

    Completing the street-ready GT vibe, the collection introduces two showstopping footwear options: the AMG Boot and the AMG Extent Nitro sneaker. The AMG Boot combines performance-driven features with a bold and rugged design, paying homage to the Mercedes-AMG GT Track Series robustness and versatility. Meanwhile, the AMG Extent Nitro sneaker embraces cutting-edge technology and delivers unmatched comfort, allowing wearers to embrace the AMG spirit wherever they go, the release added.

    “With Puma, we as AMG have a strong and dependable partner at our side. Both brands cultivate, among other things, the demand for the highest level of quality and a special lifestyle. This is uniquely illustrated by the new autumn/winter collection Puma x Mercedes-AMG Motorsport. Together, we have succeeded in uniting the combination of motor sports and car culture in a fashion line and bringing it to life for our fans. After this first one, which will be launched shortly, I am already looking forward to further exciting joint collections,” Christoph Sagemüller, head of Mercedes-AMG Motorsport, said.

    “The ‘AMG Giant’ collection is the embodiment of a powerful collaboration between Puma and Mercedes-AMG Motorsport. It’s a statement of confidence, a celebration of speed, and a fusion of style and performance. This partnership underscores our commitment to delivering exceptional products, and we’re thrilled to introduce this collection to the world,” Thomas Josnik, general manager BU Motorsport, said.

    The Puma x Mercedes-AMG Motorsport ‘AMG Giant’ collection captures the essence of the Mercedes-AMG GT Track Series and its relentless pursuit of innovation.

    Fibre2Fashion News Desk (RR)

    Originally Posted Here

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