Germany’s Adidas introduces revamped Supernova franchise


    Adidas has revealed the re-imagined Supernova franchise with the first of three new silhouettes – Supernova Rise. Launching in a women’s and men’s specific last, the new running shoe is designed to deliver maximum comfort and help everyday runners be distraction-free.

    Throughout the development process, the product and design teams tapped into research conducted by Adidas with 1,300 female runners, which revealed comfort as one of the most important criteria for everyday runners when selecting a running shoe.

    Adidas unveils the re-imagined Supernova franchise with the debut of the Supernova Rise, designed for maximum comfort based on insights from 1,300 female runners.
    The shoe features the new Dreamstrike+ midsole foam, providing unparalleled comfort and cushioning.
    The Supernova Rise and Supernova Solution models incorporate a support rod system.

    Built from these insights and years of experience garnered through delivering performance running shoes for athletes of all levels, the Adidas product team assessed cutting-edge technology within other Adidas running franchises – and how those can be transferred to the new Supernova silhouettes. The result sees the introduction of Dreamstrike+, a new midsole foam which takes inspiration from Lightstrike Pro – the midsole material utilised across the record-breaking Adizero franchise– but with an updated formula to offer unparalleled comfort and cushioning. To provide runners with a tailored comfort offering suited to their own needs, the material forms the entirety of the midsole on Supernova Rise and Supernova Solution, whilst on the Supernova Stride model; it is positioned in the forefoot region alongside an EVA compound midsole, the company said in a press release.

    “We are very excited to introduce a totally new chapter of the SUPERNOVA franchise – our everyday running shoes. The driving motivation behind revamping the SUPERNOVA was to enable more people to run, more of the time. When we listened to what was important to the everyday running community, it was comfort that stood out and we’ve focused our efforts on creating a range of shoes that deliver that benefit in a way we are sure all runners will love,” JT Newcomb, category director, Adidas Running Footwear, said.

    In the Supernova Rise and Supernova Solution models, the Dreamstrike+ midsole is complemented by a support rod system. Inspired by the physiology of the foot in motion, this new technology is embedded in the outsole to grant harmonised support and transition, as well as stability where it is needed. The Support Rod System in Supernova Solution slightly differs from that featured in the Supernova Rise, with the two middle rods splinted together to offer additional support for runners who seek it. With both technologies working in tandem, Dreamstrike+ and the support rod system provide runners with a comfortable, yet well-supported running experience.

    Other key product features include a comfort heel fit, which uses a combination of cushioning foam and soft textile designed for maximum comfort and support. While the engineered sandwich mesh and expertly crafted details ensure that all runners’ needs are accommodated. 

    Fibre2Fashion News Desk (RR)

    Originally Posted Here

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