The Shirts Londoners Are Willing to Queue Down the Street For

Whenever British shirt brand With Nothing Underneath hosts a sample sale in London, we see lines snake around Belgravia. One TikToker I follow said she once queued for an hour and 45 minutes, and the brand handed out croissants for the dedicated shoppers. An hour and 45 minutes sounds like an awfully long time to wait for a button-down oxford shirt, but this level of hype isn’t actually that surprising given that WNU has achieved cult status in fashion circles.

The brand was founded by fashion journalist Pip Durell. The former Tatler editor noticed a gap in the market for good-quality cotton shirts, and now, her shirts have become an integral part of the London fashion uniform. I will rarely go to a launch event without seeing at least one influencer or editor in one of these button-down shirts. One moment that really changed the trajectory of the brand was when Meghan Markle wore one of the shirts in a video for the charity Smart Works, and since then, she has continued to shop from the independent British brand.

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WNU might have had a lot of influencer and press attention, but the success really lies in the quality of its products. I have five (yes, I know it’s a problem) and have been really impressed by how durable the fabrics are and how they have stayed in beautiful condition despite being on regular rotation in my wardrobe.